Compared to traditional sales tactics, storytelling is differentiating and seductive.
- Selling pushes your product/brand on the consumer.
- Storytelling connects by pulling the consumer in with culture and a sense of belonging.
Where traditional selling pressures the customer to act, storytelling builds a need within the customer that the brand can fulfill. A NEED THAT THEY WILL SHARE.
Great stories are more valuable to brands than ever before in a time where the struggle for brand originality is outrageously competitive.